EnhanceYour Financial Operations. Part 1

A pressing query. Lessons from the Titans of Technology.

Ruslan Karmannyy
4 min readFeb 8, 2024
Strategic Finance, https://karmannyyr.medium.com/
The author created the image using MidJourney version 6.0 as a tool

The progression of technology in the last twenty years has significantly surpassed the developments made by the financial sector over the preceding five centuries. In this rapidly evolving digital age, where technological advancements are being made at an unprecedented pace, the financial industry has appeared relatively static, constrained by sluggish asset growth and stringent transaction controls.

Historical data provides a rational structure for forecasting the future trajectory of tech companies. By analysing past trends and patterns, we can gain valuable insights into the potential growth of these companies. This concept is effectively demonstrated in a comprehensive article by Tim O’Reilly, a renowned expert in the field, in which he meticulously delineates the potential growth trends of tech firms for the forthcoming fifteen years.

With palpable excitement, O’Reilly detailed the hallmarks of this new web era: harnessing collective intelligence, providing rich user experiences, and building software applications that act as services, not packaged products. He dissected how companies like Google, Amazon, and Flickr were not just riding the wave but actively steering the ship of Web 2.0 with their savvy embrace of these principles. The article wasn’t just an analysis; it was an invitation to witness a groundbreaking shift in digital culture and business, where the user sits at the heart of the experience, and where the internet becomes a canvas for innovation and collaborative creation.

Can financial innovators replicate the growth tactics of leading technology firms? These tech behemoths have realised exceptional growth by focusing on the advertising industry. Indeed, several tech enterprises that specialise in ad sales have become the biggest companies ever known. Given that finance is arguably even more critical to businesses than advertising, one can only imagine the immense potential value that tech companies could unleash if they were to tackle the financial sector with the same level of commitment and intensity that they have applied to advertising.

The impressive growth and innovation tactics of tech companies prompt an intriguing line of inquiry regarding the transformational possibilities within finance. Can the methodologies and tactics that have driven tech firms to the forefront of their industry be adapted effectively within the financial sector?

This comparison lays the groundwork for a pressing query that preoccupies every business leader mindful of potential constraints within their finance department:

How can we leverage the potent combination of design, platform development, and artificial intelligence — the triad of modern innovation — to evolve into a more advanced and efficient financial operation?

These questions will be explored in depth through a series of blog posts. To provide comprehensive insights and analysis, we will engage with key team members from 4Trade Consulting, a leading trust management firm specialising in financial operations, as well as industry experts from the company’s extensive network. By tapping into their expertise and knowledge, we aim to shed light on the potential synergies between technology and finance, and uncover innovative strategies that can drive the financial industry forward.

“To innovate with wisdom, first turn your gaze to the natural world.”

recommends Valery Khamenya, a Research Engineer (you can find more information about him at 4Trade Consulting Network). Drawing an insightful analogy, he compares technology and know-how to the human brain, while likening finance to blood in the body — a vital infrastructure. Just as the human brain has evolved significantly compared to other species, the advancements in technology have transformed various aspects of our lives. However, the blood system of a species has remained relatively unchanged throughout evolution. This is because tampering with vital infrastructure can have far-reaching consequences. Similarly, banks, as key entities in the financial field, are heavily monitored and regulated to ensure stability and safeguard the economy.

There are also natural constraints for a tech advancement. For example, non-tech companies face several challenges in adopting AI technology: lack of expertise, data infrastructure and integration with existing systems. Business owners may have (reasonable) concerns about cost of ownership and strategic alignment.

Specialised advisory firms like 4Trade Consulting can address these challenges through:

  • Bridging Expertise Gaps: By providing access to AI experts who can guide non-tech companies on the best AI practices, appropriate tools, and the latest advancements.
  • Data Infrastructure Guidance: Advisory firms can assess a company’s data infrastructure and recommend improvements to facilitate AI integration.
  • Technical Integration: They can offer technical support in integrating AI with existing systems, ensuring minimal disruption to operations.
  • Cost-Benefit Analysis: By conducting a thorough cost-benefit analysis, these firms can help non-tech companies understand the potential ROI of AI investments and identify cost-effective solutions.
  • Strategic Planning: They can assist in developing a tailored AI strategy that aligns with the company’s business objectives and competitive landscape.

So, what can business owners do if they perceive that the finance function is impeding their business potential? Stay tuned for our subsequent blog post, where we will delve deeper into this topic and provide practical insights and strategies for navigating the complex intersection of technology and finance. Through our exploration, we hope to empower business owners and decision-makers with the knowledge and tools they need to leverage the power of technology and drive their financial operations towards success.

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Ruslan Karmannyy

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